Can New Regulations Solve Greenwashing Concerns in Sustainable Finance?

Excerpt of insights from our Founder: Christoph Müller

As the sustainable finance sector continues to grow, so do concerns about greenwashing. Recent regulations like the EU Taxonomy and SFDR aim to address these issues, but can they truly solve the problem? Let’s delve into this complex question.

Our founder, Christoph Müller, aptly points out that sustainability is a broad concept lacking a universally accepted definition applicable to financial markets. This ambiguity has led regulators to focus on process-level requirements and controls.

While regulations like the EU Taxonomy and SFDR are steps in the right direction, defining the processes Financial Market Participants (FMPs) must follow to label investments as “sustainable,” it’s debatable whether this approach is sufficient to prevent greenwashing.

Process compliance alone may not meet customer and general market expectations. As Mueller notes, “The final decision about greenwashing is made by the market and therefore by the customers.” This insight highlights the gap between regulatory compliance and market perception.

Greenwashing has been pervasive in the sustainable finance market; one could argue that this is largely due to a lack of availability of what parameters to look at when labelling something as “green”. New regulations are changing this equation. However, the impact of these regulations is unclear, as they increase the cost of both genuinely sustainable products and greenwashing attempts. This shift could have two potential outcomes:

• A reduction in ‘sustainable’ assets under management due to increased costs.
• An incentive for FMPs to integrate regulators’ definition of ‘sustainable’ more deeply into their investment selection process.

While regulations aim to improve transparency and reduce greenwashing, their impact is still to be seen in the market. As Mueller points out, “It’s not yet clear whether all the efforts to avoid greenwashing will lead to a fall in sustainable investments or improve the quality of what investments we consider sustainable.”